Consumers are now asking for your clinical trials link

Speaker 1: consumers are demanding to see the research. And one thing that I found really cool was recently our marketing manager found an ad from one of our clients and they displayed our study but they didn't say anything about us or methodology just we did a study and these were the results and based on that we had a couple of comments there where consumers were asking can you share the clinical trials.going Guffling and I thought that was fantastic because that shows that consumers are really educated right now of what's good, what's on the fence and what is actually not best practice. And for everyone who doesn't know what clinical trials.gov is, it is from the National Institute of Health and it's a database of all clinical trials that have happened in the United States and it is best practice if you run a clinical study to register your study on clinical trials.gov off. And ideally, you also publish the results of your study.