How Tubby Todd built Amazon's #1 baby brand without paid ads

Speaker 1: The smartest thing we did was do no paid ads. And people might disagree with that, but I'm going to say for us why that was so meaningful because it forced us to get really creative with our marketing budget. And opposed to just dumping money into ads and relying on the algorithm to boost us, we reached people through influencer gifting, through events from a very, very early days of Tubby Todd. We had gatherings at parks, our playdates, at a local art gallery. We were getting people together in my house. It was all about the community spreading the word of Tubby Todd because we weren't relying on paid ads to do that. Anyone who's self-funded who comes to me, that's the first piece of advice I give them is don't rely on paid ads for your marketing. Think of other, we call them growth hacking, other ways to get the word out