The goal-setting framework that protects your team and your family time

Speaker 1: The most intensive was setting quarterly goals as a management team. Very clear goals like 10 million website visitors. That's one of our goals in 2026. But we only have four or five large goals like that that we present to our team annually and say, "Hey, this is our northstar as as a company, and here are the things that we're going to break down every quarter, big initiatives that will lead to that." An example is we're adding a new chapter of products on Amazon this quarter and that takes a lot of work from both sides of the organization. One of the ways you can keep people happy at work and especially in a small business is being really clear with your goals and just focused on them because it it's annoying when your boss or your organization is flip-flopping what you think. And that's when it starts to bleed into not being able to spend time with your family is because you're wasting time on projects that aren't moving you forward.