What to ask before trusting any wellness brand's claims

Speaker 1: What separates the brands that earn real consumer trust from the ones that don't?

Speaker 2: Transparency is key. Number one, ingredient transparency, which means what's on the label. Is it actually in the product? And this is when ingredient testing actually comes in. And there are fantastic companies that spot check different companies to see what they are saying is on the label, is that actually in the product? And then also, is the product free of contaminants, heavy metals for example. And the other thing is about efficacy and this is where I am essentially living and that means the product does it do what the marketing says it does. So for example when you have products that are supporting sleep are these products and the claims on these products actually substantiated. Who did the study? Was it the brand? Was it a researcher that is working with the brand? Was it the actual founder who did the study? And then also what were the methodologies? How was the data collected? How long was the study? Who was enrolled in the study?