Sports Bra Innovation Meets Comfort with Elyse Kaye, CEO of Bloom Bras
About this episode:
Innovation meets comfort with the creation of Bloom Bras. Elyse Kaye, Bloom Bra, CEO brought her company to life out of a frustration to find a sports bra that fits. What makes her company unique is her approach to creating her bras. She brought together top minds from NASA, shipping and packaging experts, and Oprah's corset designer to bring her vision to life. Bloom Bras are now the most body inclusive line on the market.
She's joining us today to talk about her early career experiences, learning from failure, and what you can do today to create the business you've always dreamed of and stepping into your role as a leader.
Topics Discussed:
How Bloom Bras came to be 17 years after the idea was born
Taking the fear out of creating a business plan
How Elyse's early career experiences helped her grow Bloom Bras and what it means to her to be a good leader
Why one of Elyse's favorite business experience was actually one of her biggest failures
How Bloom Bras has flourished through the pandemic and has sold tens of thousands of bras
The thing that Elyse enjoys most about being a business owner
Elyse's strategy for management through design, manufacturing, and running her business
About Elyse:
Elyse Kay is a founder, investor, CEO and innovator and branding lover, she brought Bloom Bras to life out of a frustration of not being able to find a sports bra that fit. What is super interesting is that she brought together top minds from NASA shipping and packaging experts and Oprah's corset designer to bring her vision to life. They are now the most body inclusive line on the market.