Aesthetics & Business: Skingevity’s Story

Speaker 1: [Music] I'm Melanie bar welcome back to the shilp podcast your go-to place to empower you to live the life and business that you crave I'm here to talk about everything from Having the courage to make life and career leaps to the details of how to lead effectively create successful teams Implement strategies for growth and Infuse Tech Innovation I'm here to celebrate your wins and navigate through your challenges I live in the city now but I grew up in a town of a thousand people I've navigated did major life leaps a senior level corporate career worked in professional sports and now as a successful entrepreneur who loves business technology family and making meaningful connections with you and the Sheil it Community I also love a good workout and dose of self-care magic happens when we focus on the part of ourselves and our business that brings us joy so turn up the audio open your favorite Notes app grab your favorite drink and here we go welcome back to the she builted podcast thank you for joining us Amanda what motivated you to launch your business skingevity so my passion really is helping people feel so much better and being able to uplift their view on whatever it is that they're going through and that was really what in me the passion for what I do every day which is so exciting in our industry what we can offer with cosmetics in a way of feeling from the inside out and just enhancing what people already have and really softening their and it can be so personal but when we feel good about certain parts or aspects of ourselves we present ourselves so much better to the world and we feel good about the spaces we're walking into absolutely it really defines us when coming from someone who struggled with confidence in the past it's really exciting when you feel so much better about yourself in general with everything that you're presenting the world and it does really affect our mentality yeah when I knew we were talking about skin which is a topic all the time whether it's sunscreen or appearance tell us about when you first launched your business and what have you grown it into today exciting one of my favorite lines will let you know really was a game changer from me Loy and I still use that as our from product line today so have a Cancer Care line that is clinical short it's stands for Innovative skincare and it's an exciting thing to have a product line that works for Aging for acne for dness all the things but it's a simple regimen that truly works and really look forward to my skincare regimen and that's something that's exciting to to help people and it's grown into organically what it is today and what's exciting is bringing in new patients and word of mouth is our biggest form of advertising so it's evolved organically and we do skin care for our main treatment the wellness piece is something that we've Incorporated which is part of my background so that part really has changed the game for so many people being able to feel their body and mind from the inside out cner just simply it works so well with the treatments we're provid clinical is the vendor and it's so hard to find a routine and a regimen there's so many different products out there and so sometimes you're trying one you're trying another but it's probably the best if you stick to one routine instead of trying to put all these different skincare products even starting out we had five different skare lines which it's overwhelming even for the aestheticians one product line that I truly believe in the efficacy is the highest I've worked with have a cancer car line as well at John Hopkins Center in the May for night so that alone is very good for me to be able to recommend and feel good about the product that I'm truly advising for the clients and feel good about them moving it but it t a two products starting out and it can evolve into three maybe four at Mac five but it's a simple AM and PM routine that actually does work so remarkably well you will see patients come back after using a travel signs or samples and they're so excited to start and continue their Journey because they're seeing the change and seeing the results within two to three uses of using that great product L let's talk about sunscreen I live in California and so sunscreen's always a topic that's top of Mind do you have any recommendations for sunscreen what to look for the type you recommend we should use so all of the sun we Aries have two main ingredients which is what der dermatologists will prefer titanium dioxides and zinc and that's really all you need you really want to look for a medical Grace sunscreen as long as you're staying in that lane you should be good I also love the physical Suns train so the physical Sun train is going to be the highest level of protection from the Sun it will create a barrier if you will so you reduce the risk of sun exposure some spot ping you know malasma even especially while traveling you're cl to a we later and what's great is if you're investing in laser treatment when need to reverse sun damage using a physical sunscreen will continue to keep your investment and protect from new spots forming but also just to create a longterm plan for longevity for your state yeah thank you for sharing that because it's always a thought just like skincare products there are so many different forms out there and so it's always good to know how we should be nourishing and what we should be putting on our skin share with us some of the challenges that you were able to overcome in developing your product line and even throughout building your business I will say when I came into this community that I in now it was exciting to be able to become more present or involved in the community and I specifically remember a ribbon cutting for our spa in Long Lake at our previous location from the local chamber and it was so exciting to have that welcoming and they were so excited to have a great skincare clinic and the community and I remember being acknowledge for growing our company 300% within six months time and that was really exciting for me and what stood out was any small hiccup or any of challenge that was presented to me for me to be able to Excel and to stay strong and motivated to persevere and that allowed any of those challenges to stop from what I'm building and just allow the progression to take place organically having a lot of patience as well yeah having patience is so important can be hard to do do you have any recommendations that you can give for building your teams I would say keeping the vibe the energy in a good place and making sure when you create that team that you're looking for integrity up front I feel like you really could hire character you can train skills so really the personality having that rapport with colleagues in general patients can feel it but as well as employees who feel like walking in the door and it's to stay in a positive environment and uplifting environment and we're here to help each other and work as a team and having that approach is such a game changer you haven't experienced that before yeah that's so true and you always want to work for a leader that brings that into the business what do you think is the most important element of leadership I definitely think listening to understand and not necessarily taking on that I'm in charge Ro what I say goes I love to get feedback from all employees is all as F but it's so important to have that open mind and that can help you Excel if you're open to listening you can get all that good feedback and you can still make the final choice but it can help develop you know instill some good Valu within the company and just being more openminded and hearing everything that's going on around me versus just staying in my Lane where I think what I see is how made it should be but I just love to be able that in and see how that may change my view that's so true because how do you know how to grow the business or change the business you're so right about listening you can get that feedback to know where to go I would say that's one of my strong skill sets is listening in general listening to understand versus listening to judge or just listening to make an opinion do you have a favorite client success story that you can share with us not necessarily by name my favorite client success story is a newly retired grandmother looking forward to take her family to the room and coming in and being ready to invest in herself and being very excited about it and for me it was so fun to be able to see that smile at the end of her treatment plan and seeing the before and after photos as well and then another level for being so excited about it to encourage me to share her before and after to use it on our website use it on social media platforms and being the happiness the true happiness it warms my heart to see someone so happy with the results but helping her feel more secure Feeling uplifted Just softening her look without doing any injections that's a very exciting thing for so that was definitely one of the most rewarding gratifying and that's a good reminder because we can get so busy with life that we don't put ourselves first I'm a mom of twins I am definitely guilty but as they get older I'm making sure that I'm taking more time for myself but I'm sure that a lot where someone's put themselves last and then all of a sudden they think I want to do something for myself I want to feel good about myself again so I love that story yeah I mean sometimes a milestone and a trap here and when that time comes it's so exciting to be a part of that journey and seeing what they're looking for what are their goals and then working alongside with them to create a game plan whether that's over a two-year time span it's and very exciting and it's so important as you mentioned for us to take care of this we put ourselves last as so mother so important to be okay and not feel joky make that kind though yeah and sometimes it can be a minor change that feels so good it doesn't have to be a huge change it can be a minor shift but it could be life-changing exactly and that's where I love the skincare regim starting with honestly a good plunder and an amazing medical grade facial can be such a rewarding experience to see seven years woring off your skin and seeing great and just allowing that to progress in the right timing as well and it's fun to see the Next Generation so obsessed with skin care I know there's good and bad to that one but they're definitely my daughter is definitely going to pay a lot more attention to taking care of her skin than I did at her age absolutely some of our staff even they amazing skin they've dedicated to a great skin care regimen in general but feel like they believe they're aging at Birth it's so different and she's even telling me she every time she can go somewhere she wants to go to Sephora or Ulta and she's reminded me that I should probably take a little better care of myself sometimes too they're very knowledgeable and very educ yeah and she'll even look into whether or not she should be using it on her age skin so lots of research going on there before they walk in the door they're very educated which is very helpful what's next for you and your business I'm really a leadership role and working into coaching oneon-one with individuals professionally or personally things that they can Excel with in their personal life maybe it's motivational as well as entrepreneurial How To Succeed or get to some of those challenging times or whether it be something as simple as do a little detox or something in their life to helps create more longevity and take a look at what they're currently as well for spa owners or product development or for any type of business for any type of business our specialty is the medical spa that I work with other entrepreneurs as well we've talked a lot about business today magic happens when we focus on the part of our business and ourselves that brings us joy what is one thing that you do for you to make sure that you're finding and living your joy honestly it's practicing what I preach is self-care and for me that is just being in my own space having time alone love meditation and incorporating Wellness treatments that we offer even at our STA and taking that time and making sure weekly I incorporate that into my schedule has been for me I feel like in verive it's such a great experience to feel that self- care ritual what it can do for you it's so true some people get their energy from being around other people I personally get it I need that alone time and I found that even five minutes of meditation can be life-changing that's really what I do as well in the morning every day I have to start my day with five minutes minimum and I love to collect my thoughts really set the tone for the day and choosing what I'm going to allow into my face and having that mindset of what is something that I want to accomplish that day what is my priority and having that Stillness and find of peace and quiet before we start our day very important yeah so life-changing thank you so much for joining us today can you please share with us how and where we can find you yes I have a new website meet amandal lam.com that's l m m a g e and I have a mbook that I launching this week which is exciting so that will be on the website also Instagram my Instagram handle and that's where you can find me as well thank you for joining us today I'd love to hear from you reach out to me at hello Sheil it.com on our Sheil it website or at Sheed on social thank you to my editor Rich draino who always makes us sound good and until next time let nothing stop you from experiencing the life and business that you crave [Music]