Coaching That Scales

Speaker 1: [Music] hi I'm Melanie bar welcome to the she builted experience with Melanie you're here because you want to experience the life and business that you crave join me as I talk to women who have successfully built it a career and business that they love we dive into the topic of how they built it and talk about everything from Having the courage to make career leaps to the details of how to lead effectively create successful teams Implement strategies for growth and Infuse Tech innovation magic happens when we focus on the part of ourselves and our business that brings us joy so let's dive in kayin Asher is an award-winning business coach with a three-day work week she's a mom of two little girls and the creator of scale up accelerator a program that teaches coaches and online service providers how to create a highly profitable premium group program so they can double their revenue while decreasing their work hours she's been featured in Business Insider Huffington Post and she's also the host of the soulful business Show podcast which airs weekly thank you for joining us Kaylin you manage and run a six-figure business and work just 3 days a week while also being a Hands-On mom tell us about your business how you were able to do it and why it is important to you thanks for having me on the show Melanie so I have been a business coach since 2015 and the business has transitioned over the years as I'm sure any woman who's been in business a while can tell you but what we're focusing on recent recently and where we specialize is helping coaches create premium group programs so this is something that's really near and dear to my heart after having two babies and trying to also do onetoone coaching and my schedule was filled with calls and it just did not feel sustainable for me I was so fortunate to be a member of other women's group programs and masterminds and I realized I actually preferred being coached in a group container with peers that were on the rise and an amazing mentor to guide and that's what really lit that light bulb for me that hey I could do this too and so I've had my own group program since 2018 within that started transitioning to teaching women how to build them for themselves because a lot of us hit a point where the onetoone model just isn't sustainable anymore good for you and it was probably helpful to see Other Women Within the group where the situation was relatable when you have kids if you're career driven and all of a sudden your whole world shifts seeing other women going through all those struggles is so empowering and inspiring at times yeah and seeing them navigate it with such Grace and Poise and then also having moments where things aren't all great and that they're being really vulnerable and real about it because if you're just in the world of social media you never have the full story and it's so easy to think that everyone's life and business is so much better and more glamorous than your own so true what is your approach to leadership managing your teams and what do you think is the most crucial element of leadership what really stands out what came through when you asked is being values aligned with the people you're working with and the people that you're leading I'm really clear that I value my family and my time with my family and yes I want a successful business but not at the expense of those things that I hold most near and dear to my heart and that draws in the right people into my world 99.9% of the time and allows me to be authentic with them because it's not just all about building a super successful business which I absolutely love helping women do but also having a life they love as well because I don't think success is this one-dimensional thing that's just about money it has a different flavor for everyone and it's really important to know what that looks like for you and so that's something that I've really stepped into and owned is just being really clear with what I stand for and I find that the right people will find you when you do that that's so true and sometimes we think oh if I hit this big Revenue goal then I'll be happy but what did it take to get there is that balance right for you and often once you get there you've been working so hard for it and you it just feels kind of normal once you hit it you thought it was gonna feel shiny and amazing and new and exciting and you get there and you're like all right I'm here what's next right why was saying goodbye to one-on-one coaching the best decision you've made for yourself your family and your business and tell us about that transition for someone that might be one-on-one coaching right now and might want to make the move to group coaching how did you do that it was absolutely the right decision for me for a number of reasons as I mentioned for it wasn't sustainable the my energy was feeling so depleted I still had my three-day work week way back then but it was filled with client calls by the time I got to the end of that third day of back-to-back calls I was totally exhausted this was also right around the time when my girls were really little I had like a two and a half old and a new baby I was just like you know it's great that I have the sixf figure coaching business but I don't really want this business the way it is right now and so that was a scary realization and it led me thankfully to seek out support for myself and that's what led me to experience masterminds and group coaching as a member and a participant what I found works really well for me and what a lot of women Embrace as well when they're working inside my scaleup accelerator program is an easeful transition not something where you go in and you're like I'm firing all my onetoone clients that doesn't feel good at this point especially because the women I worked with been in business a couple years usually they're relying on that Revenue coming in and they don't want to see it go to nothing and then build from scratch it's really important to have a transition plan and that's something we help all of our clients with and usually what that looks like is figuring out what is going to sustain you moving forward and once you find sustainability through the transition and then as you step into the group model then we can talk about growth and scaling but to immediately be like all right I'm going to jump from one to one coaching and then be exponentially more successful with this new thing that I'm building that's brand new that's an unrealistic expectation for most of us and so what we really love is something that feels easeful and sustainable hopefully enjoyable if you're rich adverse having a plan through that and maybe even hanging on to some of your one-on-one clients for a time especially if you love them that'll create a little more space for working on the group model and then before you know it this is what happened to me you're a year or two in and the group programs the primary Flagship offer of the business bringing in the most revenue of everything when it used to be the oneto one but you got to give yourself permission to allow it to take the time it needs to get there how did you transition to the three-day work week and what does that look like for you today I stepped into my three-day work week when my first daughter was born so prior to that I was working longer more traditional five-day Work Week sometimes on the weekends thinking I had to hustle you know work really hard and that's what will create success in my business and after she arrived it's like you know what this doesn't feel so good and if this is what I have to do to be successful I don't want to be successful in that way and so what the first experiment was okay can I sustain the business can I sustain the business I was doing in five or six days a week in three days a week and as I explored how to do that and part of it was getting really clear on my offer raising my prices to a more sustainable place instead of undercharging getting focused on what I wanted to deliver those clients inside that coaching experience and I found that within that first year I sustained what I had made I actually made a little bit more than IID made the previous year working five days a week and three days a week and then the year after that was my first six figure year so I proved to myself pretty quickly that your revenue does not have to be tied to the number of hours you're working that's a huge component of what I love sharing with my clients and teaching and speaking about on podcasts because it's a real eye opener when we stop thinking that our time equals the money we have to make it just blows everything open when we allow ourselves to explore other ways of making money and other ways of thinking about our schedule so true and it has to bring so much more joy to your life yes absolutely and it's so healthy to remember that you're more than just your business as much as I love my business and it's so fulfilling in so many ways and it brings me so much joy it is separate from me and so it's good to have time away from it to have fresh perspective and remember that there's people and things outside of my office than my desktop that really deserve my time and attention what are the mistakes that you see many coaches making when they create a group offering and how do you suggest they avoid them yes the biggest mistake I see is they try to layer a group offer on top of their full one toone schedule or their near full onetoone schedule they hear somewhere that a group offers a good idea this is great I could spell one thing they usually have it priced at a lower price point and then I'll move them into my one: one in theory on paper that works great especially if you have team members and you have people supporting you and managing different aspects of different programs but if you're Solo or it's you and a VA like a small team that's so much to manage and often the group program just becomes this headache that you said you were going to deliver you try to launch it the launch probably doesn't go quite as you wanted because your schedule is so filled with those clients that you're working with oneto one and you convince yourself it's not going to work for you or you get stuck delivering this group offer for not enough money because you're probably undercharging because you want to price it way less expensive than your oneto one for three people you're like what did I do here why did I paint myself into this corner of being stuck with this program that's not working and so what I love educating women about is thinking of the group offer as the new new primary offer of the business the new signature offer and not that it has to become that right away but if that's the direction we're moving in what are the Strategic choices we have to make and a really big one is how can we create a premium offer a high ticket offer not something that's a downsell on a sales call when they're like no I don't want to work with you on to one that's too expensive you're like wait I've got something for 500 you can buy that doesn't really work especially if you're going to be delivering it live or any of your time to it it's really important to go in knowing you're creating a premium experience because then you feel confident pricing it at that premium price point and then it gives you confidence to let that start to be the thing that drives the revenue in the business as a coach what are the signs to pay attention to that tell you that you're ready to replace your one-on-one offer with a group program offer yes there are some red flags to be looking out for some of the things I experience and that I see with my clients who join me inside my program are that their revenue has plateaued and they're almost scared to try to solve that problem because it means taking on more clients and more work their schedule is full up they feel beholden to plan Earth their whatever it is it's like they wake up in the morning and they see that backtack schedule of call after call and they immediately feel exhausted before the day is even done and their energy and creativity is sapped it's like I'm giving so much to all of this client work I'm holding so much space for other people I've got nothing left for myself and so if any of those things or all three of those things are starting to appear for you that's not a sustainable place to be you have to make adjustments and not to say creating a group program is the only thing you can do but what I found was that it freed up my schedule I went from having backtack calls like 10 plus plus calls a week over those three days to one call a week for my group program definitely freed up my energy because I had that one container to deliver in at one call instead of all of these back-to-back calls with different clients and it gave me this capacity to grow my Revenue instead of feeling capped at 10 clients I could serve even more than that in my group container and also it opened up other opportunities for collaborations and projects because I had Whit space in my calendar all of a sudden even if it's not the group program making all of the money you might be able to explore other things that generate Revenue that you just didn't have time for when your schedule was so full of client work I can see how it can be a little bit scary to make that transition though especially if they love their clients but you're right if you wake up and you're on backtack zooms all day long or meetings that's going to be exhausting for anyone yes it can be a scary transition I remember when I first realized this was the transition I wanted to make I was like well I can kind of find a client at any time but now I'm going to have this group program that starts and stops and I want all of them to start at this time and all of them to end at this other time and what I realized was a lot of it was mindset that I was getting in my own way I had proven that I had a good thing going I had worked with dozens and dozens and dozens of clients who paid me highly for the work that I was delivering and every cohort I've had there's been either a past client that has joined or someone who's re-enrolled and so if you love the work you're doing this programs an extension of that sometimes if you were working with say 10 one-on-one clients a portion of them might actually want to transition into the group with you I think sometimes we're scared to ask we're like oh they wanted to work with me one-onone they definitely don't want to do this group we like make a decision for them instead of just letting them know how it can help them letting them know why we're so excited about making this transition to a group off and it might be better because then they can see others like we talked about before going through their similar experiences and I love the advice to get out of your own way yes so often we make things harder for ourselves we do we come up with this whole story in our head of what the other person's thinking and feeling and we're totally projecting and if you allow yourself to just be brave and bring up the conversation sometimes you're surprised by how open and willing excited they are for the changes that you're making if of course you communicate the benefit for them so true you've built an incredible business and congrats to you for shifting it to three days a week really great that you can have that balance with family and still have a business that you love please tell our listeners how and where they can find you absolutely I'd love to connect with you over on Instagram I'm kin. aser that's the social media platform I hang out on the most there's lots of fun reals and informative stories beyond that ker.com I have a free gift for everyone it's called the high-i formula it's a free training quick 10-minute video and a workbook to cover the five essential pillars of a premium group program so if the conversation today got you excited got you thinking about what a group offer could do for your business this training is an amazing introduction it'll start getting the wheels turning to figure out what that could look like for you thank you for joining us today I'd love to hear from you reach out to me at hello Sheil it.com on our Sheil it website or at Sheed on social thank you to my editor Rich drino who always makes us sound good until next time let nothing stop you from experiencing the life and business that you crave