Get Your Dream Clients Now

Speaker 1: hi I'm Melanie bar welcome to the she builted experience with Melanie you're here because you want to experience the life and business that you crave join me as I talk to women who have successfully built it a career and business that they love we dive into the topic of how they built it and talk about everything from

Speaker 1: when we focus on the part of ourselves and our business that brings us joy so let's dive in hi she built it family I was recently asked by a woman on our she built it social she said I know communication and confidence is key in business development I can lead them to water but I can't make them drink I love Business Development developing a plan coming up with creative potential client ideas and pitching but I get it not everyone loves Business Development and making an ask can be extremely intimidating I completely understand you might want to focus on the part of your business that you're passionate about and what comes easy to you the truth is in order to grow especially if you don't have a sales and business development team working with you you have to make time to perfect your offerings and ask in order to grow in revenue and profit even if you have a business development team there are still times when you need to win over a fun new client a a collaboration partner or other larger pieces of business maybe you have an e-commerce business that sells through social platforms there will still be times when your business development or pitching skills whatever you prefer to call them will pay off for you early in my career one of my favorite things to do on my long drive home on the 110 or 405 through La was to look at the tall buildings I was driving by and think if I could have any client who would they be one Vivid moment I remember is driving by Staple Center and thinking I want to gain them as a client 6 months later I did I didn't start out loving Business Development it took time and dedication but the time and effort is so worth it and learning the skill of taking an idea finding ways to help make someone's life or business better so that they become clients is something that I will never regret taking the time to develop and perfect get specific if gaining clients or the thought of pitching a person or business the product or service you offer seems daunting start small and get specific take a minute to think or dream about who you would want as a client or who you would want to collaborate with choose two or three jot them down or add them to your favorite organization app how can you make their life or business better once you've decided on the two or three specific possible clients Partnerships or collaboration start listing the ways is that what you offer can make their life or business Better Business Development is really just that how can your products or what you provide make the life or business better for someone else thinking about business development and gaining clients in this way can make going to the process so much easier how to reach out to them the next step is determining how to reach your target client we are all bombarded daily with so many emails DM offerings advice think about ways you can cut through all that clutter to reach them so that you're remembered lead with what you genuinely like about their business and what they do then transition into how you and what you offer can help to make their business or life better make it personal send a video to them telling them who you are why you're reaching out how you can make their business or life better how you've helped other businesses and why they might want to choose to work with you make the ask early in my career I gained a large client by taking them to a Dodgers baseball game at the time I didn't know I'd later go to work for the Dodgers I chose baseball for one reason I knew that baseball was slow moving not too distracting and that I would have time to talk with a bit of undivided attention I love baseball so between watching the game and idle chitchat I wo in questions and found out who they were currently working with what they wished their particular company was doing differently what services they were not getting from their current company and an overall sense of what was going well and what wasn't by the end of the game I had most of my answers to prepare a pitch that I was fairly confident they would accept I knew I could help the client make his job easier running his company I knew what I could offer would make his business run smoother and I knew the additional offerings I could provide for my company was above what my competitor was doing after making my pitch I didn't press too hard I'd reach out occasion saying hello offering useful information and letting the client know that my company was there if we were needed it took a few months of reaching out but my offer was accepted and I gained a large client as a result use momentum you might have an e-commerce business where you sell products to hundreds thousands or millions or you might be a coach providing services to individuals I've done both and it's always a good idea to take a one-on-one Business Development approach being able to take an idea and see it all the way through the process from idea to acceptance benefits you in all areas of your business it's also incredibly fun and addicting in such a positive way when you start to gain clients regularly it takes a lot of NOS to get to yes but once you master the process and the yeses start coming your way the rest gets so much easier go through the process with one specific potential client start slow gain confidence expect Nos and don't let that stop you remember no one knows everything and every successful person has failed many times if you keep trying developing plans and perfecting your pitch each time you will get to yes and soon you will have The Client List you were wishing for it will happen we with you and you've got this if you are new to Sheil it we'd love for you to join us we offer Community memberships masterminds Innovative virtual events and meaningful connections to entrepreneurs and corporate leaders please also check out our sheb built it shop curated products from women-owned businesses who put their heart and soul into their beautiful and Innovative products we offer Sheil tip business Consulting and the Sheil tip blog thank you to everyone around the world who joined today thank you to my editor Rich stalino please download And subscribe wherever you get your podcast and until next time together let's let nothing stop us from experiencing the life that We crave