Podcasting = Business Growth

Speaker 1: I'm Melanie Bar. Welcome back to the Sheila Tip podcast, your go-to place to empower you to live the life and business that you crave. I'm here to talk about everything from having the courage to make life and career leaps to the details of how to lead effectively, create successful teams, implement strategies for growth, and infuse tech innovation. I'm here to celebrate your wins and navigate through your challenges. I live in the city now, but I grew up in a town of a thousand people. I've navigated major life leaps, a senior level corporate career, worked in professional sports, and now as a successful entrepreneur who loves business, technology, family, and making meaningful connections with you and the She Built It Community. I also love a good workout and dose of self-care. Magic happens when we focus on the part of ourselves and our business that brings us joy. So, turn up the audio, open your favorite notes app, grab your favorite drink, and here we go.

Speaker 1: Hi, I'm Melanie Bar, your host and founder of She Built It Media. Today, I'm sharing how podcasting has become one of the most powerful tools in your brand and company's marketing wheel. Whether it's building brand reputation, creating influence at conferences, reaching out to new clients, or connecting with leaders who can support your business, you'll hear why podcasting is no longer optional. It's essential.

Speaker 1: Think of your marketing like a wheel. You've got social media, your website, email, PR, ads, and now podcasting. Podcasting fits right into your wheel and strengthens every spoke. Companies use podcasts to build brand reputation, showing not just what they do, but why they do it. At conferences and events,

Speaker 1: leaders are referring their podcast, sharing conversations they've had with experts as part of their credibility. Podcasts create an intimate way to reach potential clients and customers. A LinkedIn post can be scrolled past, but when someone listens to you for 15 to 30 minutes, they start to know you and trust you. And one of my favorites,

Speaker 1: podcast opens the door to meet and talk with influential leaders you might not otherwise have access to. We learn through stories. We purchase because of emotion, because we feel a connection. We trust the person or we're inspired by what they stand for. Podcasting brings all of that to life. When I started the

Speaker 1: Sheibblea podcast, I had no idea how much it would grow my brand or that it would eventually become my business. I've had the honor of speaking with so many women around the world who are building multi-million dollar businesses. I learned how they build their businesses, their why, and how they're creating generational wealth.

Speaker 1: Many of those women have become close and personal friends. And one of the most rewarding parts is cheering them on through social media, celebrating their wins, and watching their businesses grow. That's the ripple effect podcasting creates. It builds community, connection, and credibility all at once.

Speaker 1: One of the best parts, and something I think about often at She Built It Media, it doesn't have to be a huge investment of time and money. With my team, we help clients record their episodes virtually or in studio while we handle the

Speaker 1: We manage the rest. This way, podcasting becomes a seamless part of your marketing wheel. And here's something

Speaker 1: I'm really proud to share. She built it was recently featured in Forb's 20 podcast business leaders should be listening to alongside voices that I admire, Jenna Kutcher, Guy Raz, and Simon Synynic. This recognition wasn't just about me. It was proof of the power of podcasting as a tool for influence, thought leadership, and growth. If podcasting can do that for me, it can absolutely open doors for you and your business. I hope this episode inspires you through the power of podcasting.

Speaker 1: Before you go, make sure to subscribe to the Sheila podcast. Follow us on LinkedIn and Instagram. And we recently launched on YouTube, so follow us there, too. You'll get inspiration, practical advice, and real stories from leaders who have been where you are and who are taking their businesses to their next level. You don't have to figure it out alone. You can learn directly from those

Speaker 1: who have built it. And I'm here to help you do the same. Until next time, keep building it and let nothing stop you from living the life that you crave.

Speaker 1: Thank you for joining us today. I'd love to hear from you. Reach out to me at hello@ shebuiltit.com on our shebuiltit website or at shebuilt on social. Thank you to my editor, Rich DFolino, who always makes us sound good. Until next time, let nothing stop you from experiencing the life and business that you crave.