Stay Positive, Dream Wilder

Speaker 1: [Music] hi I'm Melanie bar welcome to the she builted experience with Melanie you're here because you want to experience the life and business that you crave join me as I talk to women who have successfully built it a career and business that they love we dive into the topic of how they built it and talk about everything from Having the courage to make career leaps to the details of how to lead effectively create successful teams Implement strategies for growth and Infuse Tech innovation magic happens when we focus on the part of ourselves and our business that brings us joy so let's dive in in just over 6 years as a realtor but many more as a serial entrepreneur in marketing fashion and entertainment Shelton Wilder has achieved a staggering 360 million in total sales putting her in the top 1.5% of reals Nationwide Shelton was also named real estate Allstar by Los Angeles magazine and included in Forbes top 10 professionals to look out for in 202 22 I am so happy you're with us today Shelton tell us about Shelton Wilder group and what gave you the courage to make the leap and launch your business thank you so much for having me so Shelton Wilder group is actually a very exciting week because on the 15th of September is my anniversary date of getting my license in 2015 so it marks 7 years having my business from the beginning I knew I didn't want to join a team I wanted to to have my own team so I knew it would be a little bit harder of a process to go through because you can really skip light years ahead if you join a team because then you get a lot of experience but I wanted to forge my own path being a Serial entrepreneur I had started other businesses so I knew what it took in the marketing side I actually graduated from from Georgia and sumacum laia business marketing degree I knew you had to have professional photos and a great website and start the Instagram in my second year I started a team and I always joke cuz my husband Clark always says you couldn't even afford to pay attention and I was like I know I couldn't I couldn't afford an assistant so I was like well let's just try a team and so anyway it was great then we grew from there and other people came on board other businesses before that's why I always say there's no failures you just fail forward and do different businesses and that gave me the courage to know okay well I'm gonna have my own team so that's how I did and you have been amazing in social media and it's beautiful you've know me for so long so you knew when it was smaller and it's been growing but it's yes it's definitely all about consistency and my second year because it's almost six years in the making I've been doing these Wilder Wednesday videos so I put myself with my ring light before I had any help at all and I just sat there said hi hi friends know I'm going to be doing a weekly video about real estate when I said that it was out there that's how I held myself accountable because I can't miss it even if I was on a vacation or something well I just still got on I had to put it out every Wednesday Wilder Wednesday and so we've been going strong now for almost six years and everybody knows about Wilder Wednesday and it was kind of ahead of the curve before everybody was doing video all the time so I was proud of myself but also that was free it was embarrassing and it was hard I just balls out that's what my mentor calls me just just throw it throw it up there and I yeah I I love it I love it and it shows that consistency is key too because it's so amazingly done every week today so it's been fun to see that grow now it's produced I have a full-time social media manager that's another thing I I always talk about on on podcasts or when I'm talking to people is that it was really hard for me I feel like social can be really braggy and you're like H It Feels So cringe to to say all these things about yourself I got to that point where I was getting really uncomfortable and I was like okay I have to hire somebody to post this for me and then also when I do the videos I don't watch them I'm not like watching like oh that looks great I love how I sound I'm like no done is better than perfect and so it's just like well get it out there and I don't want and I'm so Sur surpris that people watch them I'm like wow that's amazing because I don't even watch them but it's out there it's out there and it's good enough but if you can and you're getting too uncomfortable even getting somebody so so part-time even if you have to get a virtual assistant even a virtual assistant if you need that extra push to do it to make yourself I switch careers from styling and then I had a a clothing line on Shark Tank with shimmy and basically it's like skims like what Kardashian it I was like oh darn I just wasn't famous enough I wanted people to know that I was not going to change careers again this is what I was going to do I was going to do real estate every day and I needed them to know I was very serious that's why I had to post every day and stay so consistent you put out a consistent brand message that's what it is are you buying or selling real estate or income Properties or commercial buildings that's what I'm doing in just over six years You' have achieved 300 million in total sales tell us about your approach to leadership building your team and what do you think is the most important qualities in a leader I'm excited because my my bio's been updated we're at 360 million right now I had a feeling when I was prepping I'm like something tells me she has sold more so funny because I am the CEO of the Shelton Wilder group and it's really been very organic I've never recruited anybody ever to come to my team it's been more of Attraction rather than promotion I think people see us having so much fun and it can be a very lonely business and even when I have my clothing line that's why I left it because I was like this is the worst I would get an order and I would cry my husband's like oh my God you're mad yeah mad you're mad you got an order he's like I think you're done I was like yes I think so because I was like oh I got an order and throw it throw my phone down he's like oh well now what's your reaction when you sell a property yeah Yes we made it into a family because I have five siblings I love a big group of us I mean now there's 14 of us so and it's still growing I'm hoping by next year we're going to have 15 and we're moving into Orange County and Santa Barbara and so that's very important to me but everybody's coming to me I have the thing called the positron it's really how I live my life and I I try to stay out of gossip and any negativity and there's like this meme going around with this little two-year-old that's like sh only positive vibes and everybody's sending it to me and they're like oh my God that's you as a two-year-old like that is literally me and I'm consistently this way I think social is important because of social proof people go to your Instagram more than your website and then they're like okay she's selling homes but also she's giving back to the community that's huge part of my business is giving back and then ask asking our clients where they want us to give back that's very important your Vibe attracts your tribe I mean it's all these cliches but it's very true so everybody that's on the team is very similar and not necessarily backgrounds or anything but in the way that we view life and the way that we do things so we're very supportive you have a group text chain going and it'll be like oh my God J first listing you're killing it oh my God you're a rockstar everybody's so happy for each other it's not that competitive environment that's not allowed with with our team that's the way that I show leadership is also I don't consider myself the boss everybody's on the team they're all independent contractors you don't have to be anywhere that you don't want to be you you can come to the team meeting or you don't I think people want to come we do a team event or some sort of like team building every month last month was pickle ball I mean we're always trying to do some silly I found the yeah yeah we want we all want to celebrate with you everybody's like I need to join your team like okay well how can we make it work so it's just very fun and it doesn't have to be so serious because real estate is already so serious so we have to laugh and enjoy and why wouldn't someone want to be around that energy in a time when customer service seems to be leaving us how are you and your team different as it relates to customer service and taking care of clients clients are the most important important thing clients are always right by being so nice and so loving and warm and wanting the best for my clients those are the clients that I attract and so that's what's been really great and so I want to go above and beyond it's really like going the extra mile and that's why I have hired so many people ktie who was one of my best friends and it was a few years ago our Mentor was like she needs something to do like well okay great come on board and it's morphed into her position as gift assistant client concierge and philanthropy liais on I have an entire person that's on salary just for that because gifts are so important remembering the home adversaries like we were talking about before that something is delivered every year even if it was five six years ago you're going to hear from us and say thank you so much for using us there's so many agents and so it's such an honor and privilege like that someone picked us to be their agent we do this huge client appreciation party the Wilder Winter Wonderland where we bring real snow in we have sledding we have whole festival that's so fun it's it's insane it's gone I think this year is going to be over 500 people it's so great that you do that because buying a home it's such a stressful process and you never know what's going on behind the scenes with someone why they need to move could be having bambling issues you never know so working with someone that is so positive is so important I try to communicate a lot and be there for them and I feel like my real job as real estate therapist where put my hat therapist hat on because it's very stressful it is it's buying or selling it's if you have cash if you don't have cash if you're relocating if someone passed away it's just a lot I try to be really empathetic and listen to what their needs are that's why I have a lot of people helping because I can't be all the places at one time and that's what it's important to have all of us be very similar and how we show up because if I'm a certain way and then some negatron person was like what do you need or something Megatron I haven't heard that one yet I haven't heard the Megatron yet we don't want any of that no no so everybody's like positive shows up how you doing always brings you a coffee or whatever you need some snacks we're like the M team like do you need some snacks we always have those right we have snacks and we have coffees and we'll see you there so yeah speaking of snacks the poll between managing a business family self time and a busy lifestyle is challenging for all of us how are you able to manage it all and do you have advice for women who are managing a busy lifestyle what are the things that you've learned this is great I have learned that I cannot do it all I do not try to be the hero I delegate I get an A+ in delegation we have the best nanny in the world she's Mommy too she takes care of our children they're so in love with her we just helped her to get a house because we just love her so much and she's just so special to us and Clark my husband who is an attorney but also he is Tiger dad he is to I have two boys so it's great he's taken on the whole Sports thing and they are just loving that and then I one of my old assistants she didn't love real estate and she's a chef so she cooks for us I think delegation is is so key and having great people around and that you trust and love that's how I've been able to do it because trying to do everything it would be so not fun and I want to have fun just trying to enjoy life and then trying to get some exercise in and then be able to make it to the schools and be there for my clients and the team did you find the delegation hard in the beginning oh yes it was harder to find all of the right people that part wasn't the easiest but now it's really easy so just keep trying and it will come together but we are very very blessed with Wanita we call her Nino Mommy too because we've had her um working with us for over eight years she started when Bo was six months old and so that's been huge and I just I want to put a shout out there is that please do anything you can treat them so right like she's been so loyal and so amazing that we want to do something so amazing for her because she's changed our lives she's the the reason I'm able to go to work and feel so confident is that I know the babies are taken care of how does it feel to have been named real estate Allstar by Los Angeles magazine and Forbes top 10 business professionals to look out for in 2022 if feels great it feels so exciting it's fun to get the recognition I have to be honest knowing you as long as I have I mean you've put in the work Melanie you know it's usually about 70 hours of work it's every single day there's no days off I don't feel like it's work because it's so fun for me I enjoy it I work with this cranial sacral here every week she's so amazing and we were talking about taking the shame out of working all the time because that brings me joy and then I used to have so many people like oh my God you're going to burn out this is the worst you need to take days off and like really judging how I'm running my life excuse me maybe because you don't like your work that would stress you out to work all the time I love what I'm doing and mine is about communicating with people that's really what I do I communicate with people and I solve problems that's my job that brings brings me so much joy and I get so much energy from that that I'm taking all the shame away no like no one can tell me if that's too much or too little like it's perfect for me and so it it does feel good though to be recognized and and know that all this hard work is paying off because we are doing real estate in a different way than it's handled in LA and I am Southern I have that little Southern Charm call it Southern California charm now I've lived here for 16 years and so that's our little funny thing my thing is getting along with people getting along with the agents I'm an agents agent I tried for us to have love fests hash lovefest during our transactions it's very very different than how other things are handled with some people there's amazing agents that we get along with so well and it's just trying to all get on the same page versus kind of any sort of arguments or fighting and I don't yell and there's none of that like you see on shows and there's no drama not it's not allow and we all should live our lives the way we want to and have the space to be our authentic self totally I don't know who's there to judge what we're doing but I Patron Patron yeah thanks so much I'm Gonna Keep on my path so have a great day magic happens when we focus on the part of ourselves and our business that brings us joy what is one way you make sure to find and live your joy each day I get a lot of Joy from my clients and from the team and we're all friends and I love planning events and bringing people together and connecting and so doing this Wilder Winter Wonderland is so fun for me having this big Festival of just a way to say thank you I do like a networking group for the agents every month I think that's super fun I call it agents synonymous because we can get to share hi I'm Shelton I'm a real estate agent this is what's going going on and I think it's really funny yeah and you know getting like women together where we enjoy each other I am an extreme extrovert like if there was a dictionary and you open it up you would see my face because I'm obsessed with people and so it doesn't drain me it gives me energy I don't need a lot of time alone that's why having a team of 14 is so fun for me and then also having a lot of clients maybe I'll have 50 to 120 text messages after this hour that we've been here and that brings me joy because I am so glad that people are still checking in and we're still busy if that all went away that would make me sad the other thing too that makes me really happy is that I work so hard and my boys are six and eight and they see mommy working and so when we have these special little trips and they call it getting to go to fancy hotels to go swim and have room service and all that they appreciate that and they know it's because Mommy works really hard and that's our special time together I love that and the positivity and your clients and your team it all speaks to your leadership you have built an incredible business thank you for being with us today can you share how and where we can find you so I'm on Instagram at Shelton Wilder Estates or Facebook Shelton Wilder or my website is Shelton wilder. comom so please reach out I would love it thank you for joining us today I'd love to hear from you reach out to me at hello Sheil it.com on our Sheil it website or at Sheed on social thank you to my editor Rich draino who always makes us sound good until next time let nothing stop you from experiencing the life and business that you crave