Top AI Marketing Strategies

Speaker 1: [Music] hi I'm Melanie bar welcome to the she builted experience with Melanie join me as I talk to women who have successfully built it a career and business that they love we dive into the topic of how they built it and talk about everything from Having the courage to make career leaps to the details of how to lead effectively create successful teams Implement strategies for growth and Infused Tech Innovation magic happens when we focus on the part of ourselves and our business that brings us joy so let's dive in welcome back to the Sheila podcast today we're talking about mastering the future with the top five marketing strategies for 2024 AI powered personalization immersive technology integration sustainable and ethical marketing voice and conversational marketing and data privacy and security are all things that as Business Leaders and entrepreneurs we will be thinking through in 2024 let's dive into these five strategies and how they can affect and improve your business AI powered personalization one example of AI personalization in 2024 is the increased use of AI in content recommendation systems like those on streaming platforms or social media these systems analyze your past behaviors preferences and interactions to suggest tailored content that aligns with your interests another example is customization of virtual assistance where AI learns from your requests habits and preferences to provide a more relevant and personalized experience to stay ahead in 20124 how can you bring AI personalization into your business to either analyze your client's past Behavior to make it better for them in the present or tailor and create content that aligns specifically with their interests immersive technology integration in 2024 immersive technology such as augmented reality virtual reality VR and mixed reality Mr will be integrated into marketing strategies to create engaging and more memorable experiences for your consumers how much do we love when clients or places we are visiting creates a memorable experience for us a few examples of immersive technology integration are augmented reality shopping experiences one example is a clothing company that integrates AR technology into their marketing strategy to enhance the shopping experience customers can use an AR app to try on close virtually by pointing their cameras at themselves they can see how different outfits look on them without a need to visit a physical store a second example is social media integration an AR app allows users to capsule their virtual try-on sessions and share them on social media increasing your Brand's visibility and engagement one other example and I love this one is marketing materials incorporate AR elements into your print and digital ads when scanning with your cell phone something you're interested in ads come to life showing models wearing the clothes in a fun and engaging 3D format sustainable and ethical marketing this is one I am seeing a lot on the podcast I spoke with eileene the founder of made for a woman a couple weeks ago she is building a luxury fashion brand based on sustainable fashion while this example is for a fashion brand how can sustainable and ethical marketing fit into your 2024 strategy here are a few examples transparency and advertisements and promotional materials that openly discuss your brand supply chain showcasing how your materials are sourced and how your products are made this includes information about Fair wages safe working conditions and environmental impact another example is echo-friendly packaging does your brand use biodegradable or recycled packaging reducing the carbon footprint and encouraging customers to recycle or reuse one example that we have all experienced is airports and no longer purchasing the plastic bottles but instead refilling our Stanley or our reusable water bottles I know that when I see a company that is showing how it's giving back to the environment it makes me want to purchase their products voice and conversational marketing this is one that we personally use often through Siri and our Alexa voice and conversational marketing is an integrative approach that leverages voice enabled devices and a AI driven chat interfaces to engage with your customers here are a few examples to stretch your thinking around this strategy voice activated ads your company creates interactive ads for smart speakers when users say a triggered phrase like tell me more about insert your company name or topic the speaker plays a short ad with key product features and a call to action to reach you or your company AI powered chat Bots or websites while sometimes we need to go next level to talk to a real person and sometimes the chatbot can clear things up for us your company can employ AI chatbots on your website and social media platforms chatbots can answer some of your customers questions provide product recommendations and even assist with purchases offering a seamless and interactive shopping experience and saving you time ivr interactive voice response for customer service when your customer calls a company support line an ivr system can guide them through troubleshooting account manager and this is what I like to hear because nothing is more frustrating when we get to the stage where you need to talk to a live person directs them to the appropriate human representative improving your customer support and efficiency how can you integrate voice and conversational marketing into your strategy to save you time and improve your customer experience in 2024 and finally the least fun but the one we're probably the most concerned about and relieved when the companies that we we interact with have this as top of Mind data and privacy security focused marketing this is when a company collects data only after obtaining explicit consent from customers this consent is easily manageable allowing your customers to opt in or opt out at their convenience we have all seen this and I know we appreciate it when we do transparent data use this is when a company clearly communicates how their data will be used this includes a straightforward public policy and regular up dates about data usage educational content and data privacy this is when a company provides resources and educational content about data privacy helping them understand their rights and how their data is being used responsibly by prioritizing data privacy and ethical data use your company not only adheres to legal requirements but also builds a strong trust relationships with your customers fostering long-term loyalty and a positive brand image these strategies are moving forward with or without us I hope this episode inspires you to try that new tech platform add the system to your company that improves our environment or learn that new skill that you've been thinking about learning but have not yet attempted or mastered thank you for joining me and until next week Feel the fear and make your leap anyway thank you for joining us today I'd love to hear from you reach out to me at hello Sheil it.com on our Sheed website or at Sheed on social thank thank you to my editor Rich draino who always makes us sound good until next time let nothing stop you from experiencing the life and business that